As a matter of fact, social media marketing (SMM) has become crucial for every business if it wants to thrive and survive in the modern, tech-driven world. As a company advances through the Digital Business Maturity Model, it evolves as it understands the critical role that data plays in the execution of all of its tasks.

So, today, we need to understand social media marketing statistics for the development of businesses.

Why Do We Need Social Media Marketing?

Before shedding light on some of the important SMM statistics, let’s get to know how social media marketing is helping companies worldwide:

• Social media marketing assists companies in restructuring and growing digitally, in addition to being a quick approach to boosting revenue.

• Through your social media marketing methods and interaction with your customer base, you engage not just current customers but also prospects, influencers, former customers (who may later become influencers), and even competitor businesses.

• It brings forth the greatest practical possibility for you to compete with and surpass your slower-moving rivals is to handle digital business with a marketing-first mindset.

General Social Media Statistics

• In 2022, it is expected that social media advertising spending will reach US$226 billion.(statista)
• 82% of marketers reuse their content across different social media platforms. (hubspot)
• The second-largest market under the digital advertising umbrella is social media advertising. The projected increase in global revenue is from US$153.7 billion in 2021 to US$252.6 billion in 2026.(statista)
• According to data from social media marketing, only 2% of website visitors buy something on their first visit.(lyfe marketing)
• When compared globally, the United States will account for the majority of advertising spending ($80,670.00m in 2022). (statista)

Social Media Marketing for Mobile Device

• Mobile accounts for 92% of Facebook’s advertising revenue. (techjury)
• Social networking, such as Instagram, Facebook, and messaging apps like Facebook Messenger and WhatsApp, account for 49% of phone users’ time in the United States. (semrush)
• According to the report, people who use social media are more inclined to make purchases on their phones: 15% of daily Instagram and Pinterest users and 19% of daily Snapchat users make purchases on their phones each day. (clickz)

Facebook Marketing Stats

• Since mobile devices account for 95% of Facebook ad impressions, the audience of an advertisement is no longer dependent on whether they are seated in front of a desktop computer at work or lounging at home with a laptop. (adespresso)
• Take a look at the US Facebook Ad Revenues from 2019 to 2023:

• 34.1% of adults worldwide over the age of 13 are exposed to Facebook adverts. (hootsuite)
• Facebook has more than 800,000 advertisements and 2.5 million videos about the 2020 presidential election. (arxiv)
• From the first quarter of 2016 to the third quarter of 2020, 10 million marketers were active on Facebook. (statista)

Instagram Marketing Stats

• In 2022, 58% of marketers want to use reels. (socialpilot)
• Females made up 49.3% of Instagram’s user base as of January 2022. (statista)

• The most popular brand on Instagram in 2021 was Zara. In 2021, Zara surpassed even Instagram itself as the most mentioned brand on Instagram with an astounding reach of over 2 billion users and over 300,000 mentions. (influencermarketinghub)

• On Instagram, video advertising receives three times as much engagement as sponsored images, with the majority of comments coming from viewers. Video is popular on Instagram. In other words, organic video posts get 75% more interaction than images. (Brid TV)

  

• Influencer marketing accounts for 69% of marketing budgets. (socialpilot)
• 75% of Instagram users respond to at least one advertisement. (socialpilot)
• Instagram spent 390 million US dollars on marketing in 2020, more than twice as much as it did in 2019. Facebook Inc., the parent company of Instagram (which would change its name to Meta Platforms Inc. in 2021), reported marketing and sales expenses of $11.6 billion in 2020, giving Instagram a share of 3% of what Facebook spent on marketing that year. (statista)

The Power of Influencer Marketing

Today, Influencer Marketing stands among the most popular and effective forms of online advertising. It’s hardly surprising that marketers are using the social media platforms’ most famous faces for marketing, given the millions of internet users who use them daily for amusement, inspiration, and product suggestions.

Since 2019, the value of the worldwide influencer marketing market has more than doubled, and as of 2021, it was estimated to be worth 13.8 billion dollars. Collaborative efforts between brands and creators are now more lucrative than ever as the sector of influencer marketing continues to develop. This growth is also reflected in the scale and worth of influencer marketing platforms, which are growing year after year. (statista)

LinkedIn Advertising Statistics

• LinkedIn Ad can reach 14.6% of the global population. (hootsuite)
• B2B marketers utilize LinkedIn to establish strong working relationships in their target market. You may expand your professional network while obtaining high-quality leads for your company. Furthermore, it becomes simple to interest them with valuable information. According to 82% of respondents, LinkedIn is the best platform for attaining content marketing goals. (influencermarketinghub)
• LinkedIn (97%), Twitter (87%), Facebook (86%), YouTube (60%), Instagram (30%), and Google+ (28%) are the top six social media sites used by B2B marketers for their content marketing initiatives.LinkedIn, followed by Twitter (48%) and Facebook (42%), is the most effective social media network for content marketing initiatives, according to 78% of B2B marketers. (contentmarketinginstitute)

• In Bermuda and American Samoa, the professional social networking site LinkedIn had an effective advertising audience reach of 104.8 percent and 101.8 percent, respectively, as of March 2022. With 72.8 percent and 61 percent, respectively, the United States came in sixth overall while the United Kingdom came in the seventeenth. (statista)

YouTube Advertising Stats

• In the second quarter of 2022, YouTube’s worldwide advertising income reached 7.34 billion dollars. (statista)

• 70% of users claim to have purchased a product after seeing it on our site. (Google Blog)
• In fact, a recent study reveals that YouTube advertisers attribute 28% of their conversion aids to Awareness formats. (thinkwithgoogle)
• YouTube ads now reach more than 212 billion viewers, up a significant 11.9 percent (+271 million users) in the previous year. (datareportal)

Wrap Up

To sum it up, these statistics clearly depict the growth of social media channels across the years and how they have become integral for organizations to grow and increase their reach. So, if you haven’t been using them, it’s time you have a social media marketing strategy in place.

Another frequent query on this subject is, “should you design completely new web pages for each keyword variation”?

In this article, we’ll address these frequently asked queries regarding the ideal keyword usage per page and explain why less is more in this case. Read on to learn more!

How many keywords for SEO? 

In an ideal case scenario, you should concentrate on one primary keyword and two to three SEO keyword variations on each page. The relevant keywords for SEO should be placed on each of your pages, devoted to a single subject. So, choose one to three keywords for each page.

That is the short answer to the question of how many keywords per page you should target. To achieve higher rankings, you need to take into account a few extra factors.

Take a look at this example:

The above screenshot shows that this post ranks against 1.2k organic keywords. Furthermore, it’s getting a massive 8.9k organic traffic.

These are the keywords this blogpost is ranking for.

The head of content at Ahrefs, Josha Hardick, is the writer of this blog. Their main aim was to rank this blog for the keyword “website traffic”. However, when we see results, this blog doesn’t appear among the two three results for this keyword.

Despite this fact, this post is receiving a decent amount of traffic. It is ranking for the keywords that weren’t targeted. These are:

• Website popularity
• Website traffic estimator

Google ranked this post for these keywords. And the main reason is that the author intended to write this content human, not targeting the search engines. The crux here is to target SEO keywords for every page individually. The result will be better SEO and subsequently, more traffic.

How do I choose keywords for a page?

It’s not uncommon for beginners in the SEO field to get confused about which keywords you should target from different variants.

To decided this, it’s important that you take the help of different tools, such as Ahref, SemRush or Google Keywords Planner.

The following are some of the basic rules to choose your main keyword:

• High volume keywords should be preferred
• Keywords with low competition should be preferred
• Search intent shouldn’t be neglected.

A Single Page Can Rank for Numerous Queries

As per studies conducted by Ahref, one page can rank for hundreds and thousands of queries. Isn’t it amazing?

The number of keywords a page ranks for majorly depends on the search volume and, of course, the page’s readiness for SEO.

The number of keywords you should emphasize on:

It depends on how long your content is. Generally, you should focus on two to three keywords for each page at the very least. This consists of one main keyword and two closely linked search phrases.

Compared to the older times, Google has become Smart. It now knows different words convey the same meaning. Therefore, the requirement to repeat the keyword, just for the sake of adding it to the content, is not necessary anymore.

john Muller said in 2013

One of the difficulties our algorithms have with your pages is that they appear to be using the same keywords over and over again — making it hard to recognize what’s really unique & compelling on your site. For instance looking at the cached version of your homepage: http://webcache.googleusercontent.com/search?q=cache:http://www.just-tow.co.uk/&strip=1 – I see over 1000 mentions of “towbar.” The same is the case on URLs like http://www.just-tow.co.uk/towbars/honda-tow-bars/honda-civic-towbars.html (where even the URL includes 3 mentions of towbars). Our algorithms are pretty good at recognizing important content on your pages, you don’t have to repeat them unnecessarily.

Should You be Targeting the same or identical Keywords for Different Pages of a Website?

Experts are of the view that you shouldn’t repeat same keywords on different pages of a website. For every page, there should be a separate set of keywords. This will help your individual pages to rank separately on different keywords.

What is Keywords cannibalization and How It Affects Ranking?

If you have too many similar or identical keywords in your website content, it can be a case of keyword cannibalization. What this means is that Google, and other search engines, cannot identify which content to rank. As a result, you may get a higher ranking for a web page you were not aiming for.

You can prevent keywords cannibalization by incorporating the following ways:

• Merging content of two pages that offer similar information.
• Deleting content if it’s no longer useful. This is usually a measure of the last resort.
• Removing keywords that you do not want to target. This method is ideal if you do not want to delete content.
• You can also change your internal linking structure or alter inbound link requests.

What is keyword density?

Keyword density is a measure or percentage of the keywords that appear in the total number of words on a page or within a piece of content. It is also known as keyword frequency or the frequency with which a specific keyword appears on a webpage.

How to Calculating Keyword Density {in the view of most SEO Experts}

If required, keyword density can also be calculated as a numerical value. To calculate a webpage’s keyword density, just divide the number of times a keyword is used by the total number of words on the page. Then multiply it by 100.

Take a look at this example:

The word count of the content on your page is 2,000. And you have repeated the keyword 20 times. So, using the aforementioned formula, you will get the result, which is:

20 / 2000 = 0.01

Now, all you have to do is to multiply this figure by 100 and get a percentage. In this example, the result will be 1%.

What is ideal keyword density? (in the view of most SEO Experts)

While there’s no rule of thumb here, SEO experts usually recommend having the ideal keyword density between 1% and 3%. However, it’s important to understand the following information before calculating keyword density.

Is keyword density a commonly believed myth?

Generally speaking, “ideal” keyword density is a more of a concept than a reality.

In fact, in 2011, Matt Cutts from Google said: “If you think that you can just say, ‘I’m going to have 14.5% keyword density, or 7%, or 77%, and that will mean I’ll rank number one,’ that’s really not the case. That’s not the way search engine rankings work.”(Quote can not be rewriter, leave it as it is  ) 

Editors Note: We are not advocating the keyword density after Matt Cutts statement on this. We are just trying to prove that there is no such thing as Keyword Density 

How many words should a web page have?

The answer to the question of how many words to include on your page depends less on a particular number and more on the user experience. Concentrate on creating original, worthwhile material that fully covers your subject. Consider the following queries for yourself:

• Have I answered any concerns or worries that my reader might have?
• Have I presented the topic clearly and in a creative way?
• Is my writing clear and comprehensive enough for my readers to understand it?
• Is my information valuable, original, and informative?

If your content is lengthy, the answer to the question “how many SEO keywords per page” could be five, six, or even more.

As long as the content keeps sounding natural, it would be acceptable. Just remember that you should use your keywords effectively throughout the website to have the maximum SEO benefit possible.

How many Keywords you should be targetting for the homepage?

Ideally, you should have at least three to four keywords on your website’s homepage for optimal results. Since it’s an important page on your website, it should be treated like on. Targeting three to four keywords on the homepage will help you get maximum SEO benefits.

How many keywords should I use in a blog?

The ideal approach is to use one or two long-tail keywords in one blog. Of course, multiple keywords can be used in one blog post. However, it’s important to keep the number lower so that you can optimize it for limited keywords.

Wrapping Up

We hope that this guide on “how many keywords should a webpage has for SEO” is helpful to you.

Targeting one particular keyword and two to three closely similar keyword variations is the primary goal. In an organic SEO effort, adding more keywords to your page won’t help ensure conversions. Instead, you should choose your keywords based on how well they describe your company’s unique selling points, target market, and product or service. More than keyword density, your page’s content quality and relevance to your target audience might influence your conversion rate and ranking.

If you are looking for an answer to anything related to these questions, then you have landed at the right place! 

This comprehensive guide will help you understand WordPress SEO, how it works with and without plugins, and the way it benefits your site. However, before answering all of these questions, you need to understand what SEO plugins are and how they are supposed to work in WordPress. So, let’s dive right into it!

What Are SEO Plugins? 

An SEO plugin, essentially, acts as a tool that makes the process of optimizing your website hassle-free. The plugin works sort of like an application. The main software passes the controls (partly) to the SEO plugin, so it can take over and access the function of the framework. In order to understand, let us take the page title and the meta description as an example. 

When a user searches for something related to your website, it shows up in the SERPs. The meta description and title tag appear in the code of your page as well as the search results. These two components can be vital for the user to decide whether or not they want to visit your webpage. Now, if your website is generating them by default, you should know that they might not be fully optimized.

An SEO plugin allows you to write appropriately descriptive, keyword-incorporated metadata for each one of your site’s pages. Here, it is important to note that the plugin does not do all the work for you. While you need to put a bit of effort, it does improve your search results ranking drastically. – add link 

Now, the question is, what if you choose not to use a plugin for your WordPress website. How are you supposed to optimize your website then? 

How do I use SEO in WordPress Without Plugins? 

Around 455 million people use WordPress as their main content management site. Out of which, a huge chunk mainly uses WordPress features to fully optimize their site in order to rank. 

For many people, using a plugin right away might not even be very practical. This is particularly the case when you are a new website owner without any prior experience in managing and building a website from scratch. 

WordPress itself has many SEO functionalities which are enough for you to get started, both in terms of technical and on-page SEO. 

WordPress Technical SEO Without Plugins 

     1. SEO Friendly Theme

Choosing the right theme for your WordPress site can be crucial, be it free or paid. You don’t want something that comes with huge bundles of scripts and plugins that does nothing, except make your site slower. What you need is a clean, responsive design that is easily navigated and works on every device. You can research what theme suits your site and plenty of reviews will pop up. Go through them to choose the perfect fit. 

      2.  Speed Optimisation 

Google considers the loading speed of your pages as a major ranking factor – link. Speed optimization can be achieved in several ways, including using a reliable hosting provider, small-sized images, smaller banners, etc. At last, you can check the improvements through the google speed test tool and get suggestions on how to make them better. 

You can implement the following strategies to improve the site speed without using plugins:

• Use a reliable website host. It not only impacts user experience and improves the performance of the website as well.

• Use HTTPs instead of HTTP.

• Select a WordPress theme that comes with site optimization feature.

• Make sure you have compressed images prior to uploading them.

• Use Google Tag Manager.

• JavaScript and CSS minification

      3.  Sitemap

The following are some important steps you can implement to create and submit XMP sitemap:

Step 1: 

Open your browser and visit https://www.xml-sitemaps.com/. Next, paste your website URL at the designated place and press the start button.

Step 2 :

The option to download the XML Sitemap file will appear. Press the button to download it in your system.

 Step 3 :

The next step is uploading the file into the root directory.

 Step 4 :

The last step entails uploading the sitemap into the root directory, It will enable the Google to know that your sitemap has been created.

To do this, open the Google search console and click on the sitemap. Then, type “sitemap.xml” before pressing the submit button.

       4. Robot txt File

This tells search engine crawlers not to access some of your site pages. What is that supposed to mean, one might ask. Well, a robot txt file blocks access to the non-essential pages of your site. A thank you page, for instance. Using this minimizes the search engine crawler traffic on your site, which in turn helps your SEO strategy for the site. 

How to Create Robot txt File?

Step 1:

The process starts with creating a new notepad file. Change its name to “robots.txt”.

Step 2:

Next, you will have to add instructions for search engines in this newly created file

As you can see in this file, there are two instructions. The first one is to allow search engines to crawl the website. The second, on the other hand, is to disallow crawling the website it the URL contains WHMCS

Step 3:

Upload the robots.text file into root directory.

       5.  Schema Markup 

When not using a plugin, your schema markup can be written manually too. For instance, you can use the JSON-LD script for reviews and paste it at the bottom, straight into the WordPress editor while in Text Mode. Afterward, you can manually adjust the descriptive fields. This creates an enhanced description for your site which appears in the search engine results, improving accuracy. 

The following is the process to create schema markup:

Step 1:

Open your browser and visit https://technicalseo.com/tools/schema-markup-generator/. 

then choose the schema type that you want to create.

Step 2:

The next step, after creating a schema markup, is to submit it in WordPress site. You can do it without any plugin by clicking on Appearance and then, theme file editor.

Step 3: 

Locate the Header.php File. You can find it on the right sidebar.

Step 4:

The final step is placing the Json LD Code between the <head> </head> section.
Note: This code will appear on the page. 

       6. 404 Responses 

404 responses appear when the user is searching for a URL that does not exist. Basically, 404 is fancy computer talk for not found. Now, what most people do is redirect it back to the homepage, while this is the exact opposite of what you should be doing. Attempting this will not only guide your user to a completely irrelevant page but also leave them confused as to how they landed there. 

It is important to know that 404 errors are nearly unavoidable and completely natural. However, despite this being true, they can be very frustrating for the user. So, to turn a potential negative opinion into a positive one you need to add a few links to your 404 page. These include a link to your homepage (of course), a valuable product, or some of your most famous blogs. Furthermore, you can also show them the way to report a broken link. 

Take a look at way process to identify 404 Error pages:

Step 1: 

Find the Screaming Frog SEO Spider and download it..Then, paste your website’s URL in its topbar.

Step 2:

Click on the Responsive Code

Step 3:

Choose the Client Error (4xx)

Step 4:

You can now remove the 404 error pages using either of the two methods. These are:

• Using Google Search console
• Redirecting them to other relevant pages.

WordPress On-Page SEO Without Plugins 

One of the most important things when it comes to on-page SEO is the format of your page. And there are plenty of things you can do to make it easier to navigate, enhance readability, and improve the user experience overall. Consequently, when the user likes it, the google algorithm likes it, and when the algorithm likes it, it automatically draws more traffic to your site. 

       1. Title tags 

The name of the webpage is called its title tag (the text that appears in blue, listed in the SERPs). It has to be eye-catching and very accurate. It should be a phrase that gives a brief summary of the content your webpage contains.

Take a look at some quick tips that will help you add meta titles without using plugin. 

• You need to use a WordPress theme that comes with built-in SEO functionality
• If such a theme doesn’t interest, you check out this article to know more about adding meta title in WordPress site without the use of Plugins.

       2. Meta Description 

This is a small description of what a particular page from your site contains, no longer than 155-160 characters. It is displayed right under the title tag of your webpage and helps the user understand (a little in detail), what your site entails. If well written, it will drive more traffic, get recognized by the algorithm, and improve the SEO of your page.

The good part here is that you can now add meta description to your page without using plugin. The process may seem a bit daunting at first, but it’s actually quite simply. Read this article to know how you can do this.

        3. Image Optimisation 

Now everyone knows that they’re supposed to use rich and relevant pictures on their site. What most of them fail to realize is that it can play a huge role in the on-page SEO of your site. Firstly, you want to use an accurate, short, and crisp file name for your image (preferably put in a primary keyword, only if appropriate). This improves context and makes your content more visible to search engine crawlers. 

As discussed before, try to keep your image file sizes as small as possible. Crop the extra part of it to reduce the number of bytes. Apart from that, always add alt text to your images. Not only does it help visually impaired users, who are dependent upon automated screen readers, but also make it easier for search engine crawlers to understand what your picture is all about. 

Last but not least, convert your image format to webp. 

         4. Heading Tags 

Heading tags help organize and allow google to make sense of your content. 

• H1 Tags – When it comes to blogpost, WordPress automatically sets your blog title into h1 and simultaneously its a meta title. You can also set it up individually. We should try to include keywords, but only if they seem appropriate. 

Image Source: Reliable Soft 

• H2 Tags – These tags are applied in different subheadings to divide the content into subsections. Try to use keywords, but be very careful or you could be penalized by the google algorithm for “keyword stuffing”. 

Image Source: SEO Sherpa

H3 and H4 tags are used for dividing the content further.

There are still arguments by SEO masters in regard to whether or not heading tags affect the SEO of your page. John Mueller, the google webmaster, gave a rather contradicting statement regarding the issue. 

“You can use H1 tags as often as you want on a page. There’s no limit, neither upper nor lower bound, said Mueller. 

Your site is going to rank perfectly fine with no H1 tags or with five H1 tags.” 

While this may be true to a certain extent, it doesn’t mean that heading tags are not essential for your WordPress site. 

       5. URL Optimization

Another highly important component of your SEO strategy is the URL structure of your site. It identifies your content, tags, descriptions, and every other structural component. They also provide clarity to the user, along with the search engine crawlers, in regard to the kind of content you have on your website. 

Any URL has two main components – permalinks and slugs. To make it easier to understand, have a look at the URL below. 

https://domain.com/?p=123. 

This is something your WordPress site creates on its own. The part till .com is the permalink (the domain name), and the one after that is known as the slug. The latter is what we have a problem with. Since p=123 doesn’t mention anything that is supposed to be helpful for the user or the search engine, its SEO value is zero. 

This is where we need to untap potential and use it to our benefit. Fortunately, within the WordPress editor, you can easily create your ideal slug and make it count towards SEO. 

       6. Internal Linking 

Internal links may not be as effective as external links, but still, they bring some value to your SEO strategy. Linking other pages to your site allows users to easily navigate throughout your site. Simultaneously, it allows search engines to understand how your pages relate to each other. Linking in WordPress is pretty straightforward (without plugin), but you don’t want to link irrelevant pages and become too promotional, or google might punish you for it. 

Do I really Need An SEO Plugin?

The bottom line is that plugins are great tools for your WordPress website. They assist you in optimizing your site, make the process much more efficient, and automatically upgrade as it scales. However, bear in mind that it isn’t all rainbows and sunshine. 

It is important to realize that you can face numerous problems when you pile on too many of these plugins. For starters, and probably the worst, it slows down your site speed. In this fast-moving world, no one would want to wait more than a few seconds. In fact, Kissmetrics research shows that 40% of the users abandon your website if it takes more than 3 seconds to load. And that, my dear reader, is undoubtedly one of the worst things for the SEO of your site. 

Secondly, having many plugins increases the probability of a site getting crashed. The main reason behind this is the issue with coding. While WordPress in itself is perfectly synchronized to work with its features, adding an additional tool such as a plugin will bring a new set of codes. This interference can cause a problem to emerge and often lead to website crashes. 

Thirdly, it makes your site more vulnerable. No one wants hackers lurking around on their website, right? But, with every plugin you install, there is a huge security threat that comes along with it. This can be avoided by excellent coding that builds a firewall around your website, however, even if the slightest thing goes wrong, all of your blood sweat, and tears will go down the drain. 

With that said, having a WordPress plugin is a “nice-to-have option”, especially if you are a beginner and can’t get all technical. Sure, it makes your website look all professional and modern, a big BUT, it isn’t absolutely necessary. As explained above, you can pretty much handle all the components of your SEO strategy through WordPress features. 

Although, if you do decide on getting a plugin, I would advise you to follow the saying, “less is more”. Use reliable plugins only, and update them immediately in order to minimize your risks.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

Where does it come from?

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

Where does it come from?

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

Where does it come from?

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.