Blog Management
Technology changes at a breakneck pace, and we’re happy to be a pace car.
Blogs provide several opportunities to grow your brand and increase your online presence. A growing number of companies across all industries are now providing their own blogs as a way to connect to the public. If you are lacking inspiration or just don’t have the resources to keep your company blog updated, Map-It Inc. can help. We take care of everything from brainstorming topics with you to drafting and posting content, as well as responding to comments.
OUR PROCESS FOR MANAGING BLOGS
STEP 1: DEVELOP A STRATEGY
With your target market in mind, we craft a roadmap for providing your readers with information they want — so we can get more eyes on your blog.
STEP 2: RECRUIT WRITERS
We reach out to our network of 900+ freelance writers to find the right contributors for your blog, including writers who specialize in your niche.
STEP 3: CREATE CONTENT
To create high-quality content, we identify post topics and assign them to writers, as well as solicit and review pitches from contributors.
STEP 4: EDIT & OPTIMIZE
Our strength is in editing posts to maximize value for the reader. That includes a focus on SEO best practices to help your blog rank high in search.
STEP 5: PUBLISH & PROMOTE
We manage the editorial calendar, maintaining a healthy mix of content. Often that includes newsy posts we strategically push live on certain dates
STEP 6: TRACK WHAT WORKS
Monthly analytic reports allow us to track what’s working and replicate that success. We love using data to help our clients reach their goals.