Blog Management Services
Technology changes at a breakneck pace, and we’re happy to be a pace car.
Blogs provide several opportunities to grow your brand and increase your online presence. A growing number of companies across all industries are now providing their own blogs as a way to connect to the public. If you are lacking inspiration or just don’t have the resources to keep your company blog updated, Map-It Inc. can help. We take care of everything from brainstorming topics with you to drafting and posting content, as well as responding to comments. Contact us now for blog management.
OUR PROCESS FOR MANAGING BLOGS
STEP 1: DEVELOP A STRATEGY
With your target market in mind, we craft a roadmap for providing your readers with information they want — so we can get more eyes on your blog.
STEP 2: RECRUIT WRITERS
We reach out to our network of 900+ freelance writers to find the right contributors for your blog, including writers who specialize in your niche.
STEP 3: CREATE CONTENT
To create high-quality content, we identify post topics and assign them to writers, as well as solicit and review pitches from contributors.
STEP 4: EDIT & OPTIMIZE
Our strength is in editing posts to maximize value for the reader. That includes a focus on SEO best practices to help your blog rank high in search.
STEP 5: PUBLISH & PROMOTE
We manage the editorial calendar, maintaining a healthy mix of content. Often that includes newsy posts we strategically push live on certain dates
STEP 6: TRACK WHAT WORKS
Monthly analytic reports allow us to track what’s working and replicate that success. We love using data to help our clients reach their goals.